Privacy Policy

PERSONAL INFORMATION

Here at Surfcasual we are dedicated to create a safe and enjoyable shopping experience for you. When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. E-mail marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

PAYMENT SECURITY

We have no access to your credit card information or banking information. All transactions take place on a 256-bit encrypted, secure socket layer (SSL) connection, or through Pay Pal. Those are 99.99% (nothing is 100%) secured methods for paying for goods online on e-commerce stores. Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction, unless you’ve explicitly requested it be stored for future use.

CONSENT

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our transactions processes. If we ask for your personal information for a secondary reason, you may refuse and have the opportunity to say no. If after you made orders and inserted your personal information and/or changed your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at aloha@surfcasual.com.

DISCLOSURES

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Use. You have the right to request access to your data and if anything is incorrect you can change or remove it.

THIRD-PARTIES

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements. Our store uses Google Analytics and/or Microsoft Clarity to help us learn about who visits our site and what pages are being looked at. We may use cookies through Google Analytics and/or Microsoft Clarity.

You can combine the original SMS collection policy with the legal compliance section to create a comprehensive, law-compliant policy. Here’s a merged version that integrates both parts while keeping it clear and structured:

SMS and PHONE NUMBER COLLECTION POLICY

Surfcasual collects phone numbers from customers during the checkout process and other points of interaction to send both transactional and marketing communications via SMS. By providing your phone number, you consent to receive SMS messages from Surfcasual regarding your orders, abandoned carts, special offers, and other relevant updates.

How We Use Your Information

  • Transactional Messages: We use the phone numbers collected to send updates about your purchases, such as order confirmations, shipping notifications, and reminders.
  • Marketing Messages: With your consent, we send promotional offers, updates about new products, and other marketing communications via SMS.

We may also use cookies and other tracking technologies to monitor cart activity, including when a cart is abandoned. This allows us to send you reminders via SMS about items left in your cart.

Data Sharing

Surfcasual does not share or sell SMS opt-in data and consent information with any third parties. This data is strictly used for Surfcasual’s internal SMS marketing and transactional purposes.

Location Data

If we collect location information for SMS-based services, this data will be used solely for providing relevant location-based services, such as store availability and promotions.

Legal Compliance for SMS Communications

In accordance with applicable laws, including the Telephone Consumer Protection Act (TCPA), General Data Protection Regulation (GDPR), and California Consumer Privacy Act (CCPA), Surfcasual will collect, store, and use your phone number solely for the purposes described in this policy. You have the right to withdraw consent at any time by following the opt-out instructions provided in the messages or by contacting us directly.

Retention and Security

Your phone number will be stored securely and will only be retained for as long as necessary to fulfill the purposes for which it was collected or as required by law. We employ technical and organizational security measures to protect your personal data from unauthorized access, loss, or misuse.

User Rights and Opt-Out

You have the right to request access to, correction of, or deletion of your personal data, including the phone number provided for SMS communications. You may also opt out of marketing messages at any time by replying “STOP” to any SMS or contacting us at aloha@surfcasual.com.

USERS OUTSIDE THE UNITED STATES

Your Personal Data may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding the processing of Personal Data may be less protective than the laws in your country. By providing your data, you consent to such processing and transfer.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information above.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you ( for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

USERS IN CALIFORNIA

In accordance with California’s “Shine the Light” law, Civil Code section 1798.83 which requires certain businesses to respond to requests from California customers asking about businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes, Surfcasual will honor all deletion requests for Personal Data that is considered sensitive or valuable.

In addition to the “Shine the Light” law, the California Consumer Privacy Act will take effect of January 1st, 2023. If you are a California resident you have the right to:

  • You have the right to request that we disclose the categories and the specific items of Data about you that we collect, use, disclose, and/or sell and that Data about you that we collected, used, disclosed, and/or sold during the 12 months prior to your request.
  • You also h ave the right to have the Data we collect about you deleted.
  • You have the right not to receive discriminatory treatment by us for the exercise of any privacy rights conferred by the CCPA, which means that we will not take any action to hurt or punish you for exercising your rights under the CCPA.

For more information or if you would like to exercise your right to request the data that we have collected about you, please reach out to aloha@surfcasual.com.